Review – Unlocking Wordpress’ SEO Secrets
What is Search Engine Optimization?
Wikipedia says:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. As an Internet marketing strategy, SEO considers how search engines work and what people search for. -Wikipedia
Basically, SEO is doing everything you can to structure your website so it ranks at the top of the search engine results when your prospects are searching for an immediate solution to a problem. If you have that solution, you need to be in those top results.
That’s where Wordpress SEO Secrets by Michael Martine of Remarkablogger comes in.
Why I Bought Wordpress SEO Secrets
I really needed it. I’m not the only small business copywriting and marketing company on the internet, and I may not be the right choice for everyone, but I still want to be on the short list. If I’m not in the searches, I’m not a choice. It’s as simple as that.
I was on the fence about buying Wordpress SEO Secrets for weeks. I know it was just released last week, but I knew in 2008 it was coming out this January and I found myself trying to logically justify the purchase price. Not because I think the product isn’t worth the price – it’s worth a lot more than it’s selling for – but, because I set a tight “educational training” budget for my business. Eventually, with the help of the looming deadline, I talked myself into it. I also got in minutes before the price doubles, that’s how “on the fence” I was about it.
Why You Need this Product
The importance of this information was reinforced yesterday when I met with a potential marketing client. It was during this two hour session that I realized the huge – and I mean huge – online marketing knowledge gap that plagues many small business owners. After I got over the initial shock of discovering how much she spends monthly to have a big corp host her HTML website, I explained to her why her website wasn’t being found, at all. Not only does she have huge competition in her market and location, but she’s using generic copy and relying on meta tag keywords (as suggested by the multi-billion dollar corp) to get ahead of her competition in searches. But that’s a post for another day.
I’ve been working in marketing for small business for quite some time. I know how fierce competition can be for small business owners. Especially if you are just starting your business and you’ve never designed a business website. And with all the talk about the insurgence of newly laid off people jumping on the internet and starting up businesses, I know that people don’t have time to spend researching all the techniques that Michael is offering in his SEO Secrets program.
If you need results now, and don’t want to wait until your market is flooded with hundreds or even thousands of new websites in 2009, Michael’s program is the best place to start.
My Opinion – Product Strengths:
- You can implement it immediately, which I did and then created a new XML site map to reflect the changes I made.
- Michael explains how to use the search engines and other tools to find out what your competition is doing to get ahead of you on the search results page.
- He explains how to use Wordpress add-ins to your advantage.
- The videos outline all the steps Michael talks about in the book & audios. If you’re unsure about navigating the Wordpress administrator dashboard, these videos help to explain the various functions, what to enter and how to fix mistakes.
- He talks about categories and duplicate content penalties so that everyone can understand them.
- Most of the search and SEO tools he suggests are free, or available at minimal cost. So, once you buy the program, you really don’t have to spend a fortune to put the methods into action.
- He explains “Black Hat SEO” and lets you know what the search engines will do to you if you break the rules and get caught.
- WordPress SEO Secrets is for WordPress SEO only – so it’s unique among all the other SEO educational programs out there.
My Opinion – Product Weaknesses:
- The audio fades in and out a little and there is some background noise, but that’s the nature of online communication tools. Just turn your speakers up – and be prepared for some beeps that will make you jump.
- Although the audio came from a Teleseminar session, all the questions were cut out. I really would have enjoyed hearing some of the questions and discussion that went on around the content that Michael included.
- WordPress SEO Secrets is for WordPress SEO only, so it won’t help you if your using something else. (Why are you anyway?) The search and research info is still relevant, but the true focus is on people who are going to start blogging with a self-hosted WordPress website.
The biggest problem - Michael is pulling it from the Remarkablogger Store shelves on January 17th, 2009. There’s no word yet as to when he will be releasing it again. So, if you need more targeted traffic to help your small business get more attention, I’d buy it before it’s gone.
As of January 17th, Michael has decided to eliminate the deadline. I think that’s great news for everyone. Especially those of you who are undecided about how you want to position your small business on the internet. When you do decide to use Wordpress to host your blog, you can still buy SEO Secrets to ensure you’re using it to the fullest.
Honestly, there is almost nothing out there that thoroughly addresses the needs of people who are just starting out in blogging, are new to SEO and are self-hosting WordPress – until now. I won’t go over the entire table of contents – I have to admit, the section “Changes to Google Page Rank and Search Algorithms” was the real clincher for me – but I can direct you to a sample from 1 of the 3 e-books included. Check out a sample of Wordpress SEO Secrets here.
If you’re still not sure, just check-out the Wordpress SEO Secrets sales page and see what other business owners are saying about it.
Existing, or not existing, in the search engine results page is entirely up to you.
P.S. Because of Michael’s product, I’m already indexed and ranked 11th in the search engines for a keyword I was targeting.
Starting an Online Business?
Are you thinking of expanding your business into the online marketplace?
Don’t waste hours, days or even weeks looking for start-up business information on the internet.
In How to Start a Business Website and Hire a Web Designer, the Remarkablogger, Michael Martine, shares secrets that will help you determine the perfect website for your business needs, maximize your search engine potential, find a skilled and reliable web designer, and have complete control over the entire process from start to finish.
The main goal of the book is to help businesses with no internet experience by defining common website terms, and explaining the most important factors involved in:
- Getting a Domain Name
- Getting Web Hosting
- Understanding What a CMS is (and Why You Want One)
- Hiring the Right Web Designer for the Job
If you are interested in starting an online business and don’t have time for a lot of run around and hype, this book is for you. Martine provides step-by-step information from picking and registering a domain name to hiring a designer and launching your business. His conversational tone leads you seamlessly from one chapter to the next. It’s a fantastic online business starter-kit. Before reading this book, I didn’t understand the many different ways a business owner can lose money by choosing the wrong website and designer.
If you don’t know what you are looking for or how to tell the difference between a CMS or Non-CMS site:
Clients hire and pay me to fix these kinds of mistakes. They pay for the mistake twice over: once when they make it and once more when I fix it. Now, I like money just as much as the next guy. I still have to charge for my services, but it’s just not right that these good people got screwed before they met me. So I decided to write this book as a way to arm you with the right information to get a website and hire a designer in today’s world of online business.
For only $24.97 USD, Martine explains what to look for in a website, how to find the right Web Designer, the most important web design questions, and the one must-have website feature that gives you complete control over your investment.
The processes and strategies provided throughout the book can be used to screen any online outsourcing service. Martine reminds his audience of the many traps business owners encounter when hiring services over the internet. But he doesn’t stop there, he also reminds readers that professionals who offer freelance services should be treated with the same respect that they would expect during any business transaction.
This is a valuable resource. The lay-out is clean and easy to navigate. It’s quick reference for people who are serious about getting their business online right now. Bullet-points and tables help to simplify and organize the most important information. You can see how much Martine cared about this project by the amount of information that was researched and included in this book. I’ll certainly be implementing the techniques to discover what the competition is optimizing for.
And he doesn’t just tell you what you should look for, he gives you features and resources that you can compare and use right now!
It’s definitely worth more than the low price of $24.97 USD!
So, if your interested in avoiding costly start-up business mistakes, click the Buy It Now button below to be directed to the check-out, or use the link in the sidebar to read more information and testimonials about the book.
Buying this book now will save you time and money in the future. Read it before you spend a dime on online business services.
Know what you need. Get exactly what you want!
Pamela Weir is a Content Copywriter. If you are looking for a sales writer with experience creating website content, press releases, squeeze pages, and sales pages, please visit her Copywriting Services page for information.
