50 words… That’s all you have to grab your reader’s attention, otherwise, it’s all over.
Honestly, it could be less than 50 words. Sometimes, our readers have a very little time or attention to invest.
If you want your blog post, squeeze page, sales page, press release etc., to be sticky, you need to tantalize, intrigue, educate, [...]

We can’t deny that we buy “things” that make us feel better.
We don’t buy products, we buy solutions. Even the things we “need”, whether they are brand name, bargain or environmentally-friendly, are purchased because on some subconscious level they make us feel good about our choice. In today’s market, we have a tremendous choice between [...]

Yay! 100%!
Hubspot, the innovative company behind the creation of The Website Grader, has recently released a new tool: Press Release Grader. And I have to say, this is an incredibly valuable tool.
The images I have included in this post are screenshots of the instant report that Hubspot generated for my latest Press Release submission. Hubspot [...]

Seth Godin recently posted a blog entry about this topic. I found the whole list amusing. One of the list items that stood out the most to me was number 8:

Aside: the definition of permission marketing: Anticipated, personal and relevant messages delivered to people who actually want to get them. Nowhere does it say anything about you and your needs as a sender.

I am a writer.
And as a writer, I frequently suffer from Writer’s Block.
Don’t get me wrong, when it comes to writing for my clients, I have no problem finding the words, image or emotion that will drive their copy and get results.
When it comes to writing for myself, I sometimes have a hard time establishing [...]

Well, I wasn’t going to post about it, but I think I really need to.
So here’s the story…
While doing some online research the other day, I typed in a very popular keyword and took my chance that all the best matches would be on the first three pages of Google. I mean, that’s how [...]

Today was a great day of learning for me.
I’m running late with this blog post tonight.
I’m actually considering increasing the frequency of my posts. It’s something I should have done a long time ago. Hopefully I can fill it with interesting and educational posts.
I’ll share with you what I’ve learned today:
I’ve learned that like [...]

Anyone who has visited Market to the Moment in the last couple of weeks, will probably have experienced the problems I’ve been having with my contact forms. It was my own fault for not checking the fine details, that is prevented them from working properly. Hopefully, I’ve taken the appropriate steps to remedy [...]

I’m waiting for permission. That’s the bottom line. I’m waiting for some sort of nod from the celestial gods of writing to allow me to write words, and arrange them on the page in such a way that people will be interested in what I write, and how I say it.
I’d love to [...]