Apr 28

I'm Game I’m excited tonight, I get a chance to express my joy about what I do and share it with all of you.

Also, I wasn’t really feeling the post I had intended to publish tonight, so I think this will be more interesting.

Naomi of IttyBiz.com challenged her readers to answer a set of questions about their business in her post titled Let’s Play a Game - What’s Your Home Business? . I read this blog post the day it was published, but put it on the back-burner until I could get further ahead with some other items on my schedule. I also needed some time to think about what I was going to say.

I think its a great exercise. If you are just starting out, it gives you chance to express why you decided to create your new business, and if you are a veteran, it lets you stop and reevaluate your journey and determine if your purpose and direction have changed since you first decided to strike out on your own.

So, here is my attempt at articulating my purpose and passion for my small business:

1. What’s your game? What do you do?

I’m a freelance writer, and a professional marketer.

2. Why do you do it? Do you love it, or do you just have one of those creepy knacks?

I write because I love it. Whether it’s for a brochure, blog, or a short story, the need to write and the freedom to create are just to powerful to resist. I found that working in marketing, both on the client-side and within an agency, just didn’t offer enough opportunities for me to write about interesting and unique industries. I’m a learner and a developer. If I’m not learning then I’m not moving forward and I like to be in constant motion.

3. are your customers? What kind of people would need or want what you offer?

My customers are new and existing business owners who need publicity, content and effective marketing strategies to build their business and get noticed.

4. What’s your marketing USP? Why should I buy from you instead of the other losers?

I care about your business, and I’m truly interested in YOU . I want to know why you started your business, what makes it unique, where you see yourself in 5 years. Everyone has a different goal, and I want to know what it is because people are interesting to me. I’m a student of Psychology who loves research, surveys, interviews, feedback, and analysis. I ask a lot of questions, and I don’t stop until I get the who, what, when, where, why and how of you.

5. What’s next for you? What’s the big plan?

I’m hoping that writing will always be my future. I hope to add more services to my roster and help develop new strategies for my clients. The big plan is to help people create a footprint for their business, realize their potential and live their dreams.

There it is, a public record of my 30 second elevator speech.

I hope it was interesting and gives my readers a little more insight into who I am and why I’m here.

P

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Apr 24
A Writer’s Frustration
icon1 Pamela Weir | icon2 Marketing, Writing | icon4 04 24th, 2008| icon3No Comments »

A Writer's Frustration Well, I wasn’t going to post about it, but I think I really need to.

So here’s the story…

While doing some online research the other day, I typed in a very popular keyword and took my chance that all the best matches would be on the first three pages of Google. I mean, that’s how it’s supposed to work right? That’s what we all fight for… our great struggle for organic search content.

Anyway, picking a link from the first results page I read the Meta description and thought I’d stumbled on someone who really knew what they were talking about. I clicked the link and started reading the page.

At first it seemed as though a few words were misplaced, possibly misspelled. Not a big deal. But as I continued on I was shocked to find that none of the words made any sense.

In fact the original article, obviously put through an article writing application or software, didn’t really have anything to do with the keyword that I had searched.

Here’s an example of the core text:

These are ease mostly compounded into digit contract and uncovering a consort that module do this shouldn’t be a difficulty when hunting for automobile shelter policies online. You crapper revilement downbound on the instance you module be intelligent by lettered where to countenance and what to countenance for. A beatific consort module intend you discover of jams and be there when you requirement them. They module provide you automobile shelter prices without making you see same your bothering them by asking.

Can anyone make out what this is supposed to say? Do you think it has anything to do with networking?

The entire blog is like this, an over thesaurus-ized version of the original.

Its frustrating because here we all are following the rules and working our butts off to do things "white hat’ and within the vague lines, and a page like this gets a good search engine rank. It’s discouraging, and it reinforces a technique that we aren’t supposed to be using.

I’m not going to say who it belongs to or what the URL is because I don’t want to be sending any traffic that way.

I just wanted to share my frustration.

As a writer, I feel cheated.

P

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