I believe a relationship-based marketing strategy is more valuable than any advertising you can buy.
It’s important to get back to basics and focus on a message that speaks directly to our customers not above them, or to their thinning wallets.
Listening to our customers is the first step.

As you said “it’s as easy as creating a community around your business customers WANT to be a part of.”
We always remember the companies that went out of their way to make us feel important and understood.
Can you really convey that in an ad?

One of the easiest costs a company can cut during the recession is the advertising budget. But that doesn’t mean they should stop advertising. The best advertising costs nothing – word-of-mouth buzz about your products – and it’s as easy as creating a community around your business customers WANT to be part of.

Copywriter Steff’s last blog post..5 Things Every non profit website needs