Losing Sales? Learn How to Test & Refine Your SEO Sales Copy
We all do it.
We get so hyped up about our products that we spend days or weeks creating the perfect sales page. Every word is carefully crafted. and the images complement each point with precision. It can’t miss. We publish it, let it sit and then leave it for too long before we realize we’re not getting the results we want.
So we get discouraged and pull it down before the bounce rate starts to weigh on our self-esteem.
But sometimes, its not the entire sales letter that’s missing the mark. It can be improved with just a little more attention.
One of the most often overlooked aspects of long-term Search Engine Optimized (SEO) sales copywriting success is testing. Successful copywriters and marketers are always be testing their copy by creating simple text, positioning and elemental variations.
By using analytics, you can track how long people stay on the page, which images catch their attention and the point at which they lose interest and wander off.
The only way to know what will work for you is to use analytics to make simple changes and continue to test the results.
Start with your title and sub-title and work your way through the text.
Be sure to test only one or two elements at a time so you can track changes and responses.
- Will shorter or longer sentences work better in a sales letter?
- Do short paragraphs work better than long paragraphs?
- Should I use sub-headings before each call to action?
- How many bullet points or lists should I use?
- Where should I place the call-to-action?
If you don’t have a method to test new copywriting variations and measure the results, you won’t be able to maximize your copy’s potential. The sole reason for your SEO sales copy to support your prospect’s buying decisions and generate sales.
Don’t come to any conclusions about your SEO sales copy unless it is supported by your testing results. It doesn’t matter which type of testing you use or how often you test, just test! Once you notice a difference in sales conversions, make note of the changes that were made to prompt new sales.
Don’t underestimate the effect of outside variables either. Out side variables can drastically affect your sales success. Do some quick research to find out if the search engines change something to make you more visible, or the news featured a story related to your product that might have prompted more keyword searches.
Once you’ve reached your optimum conversion rate, use the tested SEO copy as your control sample and use it to refine the rest of your pre-sales pieces.
By testing your copy, you’ll uncover your prospects visual and copy preferences. Use an analytic application such as Google Analytics, Woopra, or even Crazy Egg, to listen to your buyers and eliminate flaws in your copy. An increase or decrease in sales conversions is the only true way to determine if your SEO sales copy is performing the way it should.
If you want to be a successful marketer by using SEO copy to out-perform the competition, stop guessing and continuously test your copy.
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I'm a Content Copywriter and Small Business Consultant who focuses on helping you find your voice, business story, and biggest fans. If you need to hire a copywriter who knows about SEO and B2C writing, I'm your girl.
