Why Ignoring Sales Page Design Can Lead to Low Sales Conversions

Okay, your copy is perfect now. You’ve spent days finding the perfect order, toiling over the placement of bullet points, red text and yellow highlighting, but even you don’t like the final product.

Believe me, if the page itself is a jumbled eyesore, visitors will bounce before they read what you have to say.

Here are a few tips to make sure that your sales page design makes your words look even better:

1. Sales Page Template

First on the list is the web template of your sales page. If you know about about design, then no problem. If not, there are plenty of businesses out there that sell simple affordable sales page templates.

Surf around the internet a bit and take a look at some of the top selling products. Visit sales pages that you’ve bookmarked in the past. Look for products that continue to sell. You’ll notice that their copy is laid out in a way that complements their product. If your page looks cheap, that’s the impression your giving of your product.

When it comes to sales page design, you really have two choices. You can either get somebody to custom-design a template for you, or buy a ready made version. There are hundreds of them out there, and they don’t cost a fortune.

2. Sales Page Graphics

Once you have the sales page template ready to go, you want to concentrate on the graphics. If you’re selling digital information products, you’re going to need e-covers. If your info product requires a lot of colours, images, and extra elements, it can take hours to create something that looks professional. Packages that include DVDs and other pieces can be even more difficult.

If you’re not good at design, don’t try and create the images yourself. Many design businesses sell prepacked e-cover and product cover design packages that you can customize and reuse. Or, if you’d rather hire a designer instead of fussing with the software, there are many freelance designers that sell e-cover design services.

Just remember, once you have all the elements in place and you finally launch your sales page, you’re goal is to drive visitors to click the “but It Now” button. Opting for an unplanned, badly designed page in the beginning will prevent you from selling your product, no matter how great it is.

3. Customer Testimonials

Finally, there are testimonials. The best testimonials include photos, audio or video. So when you receive a rave review from one of your customers, don’t forget to ask for a photo, snippet of audio or short video. Some folks won’t provide any of those and that’s okay, but the more photos and media you add to your new sales page, the more professional it will look.

Create testimonial boxes that complement the colors of your page and don’t distract the reader. Don’t get me wrong, testimonials are an important selling tool, but boxes that are too large, un-centered and contain garish colors can take away from the sales page copy that you’ve carefully constructed.

So, even if you do only one or two of these simple things, you’ll be surprised how much better your sales page will look. In the process, you’ll get more potential customers spending more time on your page, which will result in more sales.

Don’t underestimate the power of a first impression. It may be the only chance you get.

Pamela Weir is a Content Copywriter. If you are looking for a sales writer with experience creating sales pages, squeeze pages, website content, and press releases, please visit her Copywriting Services page for information.

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