50 words… That’s all you have to grab your reader’s attention, otherwise, it’s all over.

Honestly, it could be less than 50 words. Sometimes, our readers have a very little time or attention to invest.

If you want your blog post, squeeze page, sales page, press release etc., to be sticky, you need to tantalize, intrigue, educate, or surprise your reader. The first 50 words should make them think, “Hey, this sounds like the perfect thing for me.” Once you have their attention, use the rest of your copy to reinforce their first impression.

The best way to keep their attention is to be honest, friendly and informative, and avoid any hype-filled claims. Everyday, people are bombarded with ads and information, so create copy that is entertaining, educating and valuable.

Just remember, your first 50 words are as valuable as your call to action.

P