Blog, Marketing, Small Business, Social Networking
July 31 2008

Interaction Builds Business Communities

As I discussed in The Future of Public Relations, blogs, social networking, and podcasts have changed the way people get ideas, share information, communicate, and respond. The web’s interactive communication style has changed how people want to learn, connect, and build relationships. Conversations are crucial to growth and the development of innovative ideas.
There are a [...]

Blog, Marketing, Public Relations, Small Business, Social Networking
July 25 2008

The Future of Public Relations?

Last week, Jason Falls sparked a debate about the future of Public Relations in his post Social Media is the Responsibility of Public Relations.
Falls points out, many companies don’t have the resources to employ Social Media specialists and must rely on internal resources to create and maintain consumer and business relationships online. He suggests that [...]

Blog, General, Small Business
July 14 2008

Start-up Business Advice from ‘Knocked-Up’

I know. What does ‘Knocked-Up’ have to do with business, right?
The most important thing I learned from this movie: If you do not plan and launch your business fast, someone else, with a similar idea, will.
That wasn’t the point of the movie. I understand that.
I actually learned many things from that movie, such as:

If you’re [...]

Blog, Copywriting, Free Tools, Public Relations, Small Business
July 09 2008

Eliminate Gobbledygook with Press Release Grader

Yay! 100%!
Hubspot, the innovative company behind the creation of The Website Grader, has recently released a new tool: Press Release Grader. And I have to say, this is an incredibly valuable tool.
The images I have included in this post are screenshots of the instant report that Hubspot generated for my latest Press Release submission. Hubspot [...]

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I specialize in establishing your brand and reaffirming your core values through comprehensive and creative marketing techniques. Branding is about you; what you offer and what you represent.

From brand inception to sales, Market to the Moment creates Press Releases, Media Communications, Press Kits, Social Media Strategies, Sales Copy, Sales Pages, Squeeze Pages, Article Marketing, Special Reports, Information Products, and Website Copy.

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