I am a writer.

And as a writer, I frequently suffer from Writer’s Block.

Don’t get me wrong, when it comes to writing for my clients, I have no problem finding the words, image or emotion that will drive their copy and get results.

When it comes to writing for myself, I sometimes have a hard time establishing a flow. Running your own business can consume your thoughts. It’s often difficult to focus on your own goals when you find it so much easier to focus on someone else’s.

Writer’s Block is debilitating.

One of the techniques I use to get ‘unstuck’ is writing backwards. Not in a ‘zyxwvutsrqponmlkjihgfedcba‘ way, but in a way that establishes the conclusion first and then works backwards to make each sentence more vague as you reach the end of the piece.

I know, it doesn’t make sense. It’s not supposed to.

While trying to find inspiration, I stumbled on some great techniques for overcoming Writer’s Block.

Here are a few of the techniques that I thought would be most useful:

1. Create a list of the wrong ways to approach or write the project.

2. Sit back and think, what would your favorite writer/hero do?

3. Determine if there is something you can research or learn to help you find your flow.

4. Write from the perspective of someone who believes the opposite of what you want to write.

5. Break the task into smaller pieces. What can you accomplish right now?

By the way, all of these techniques can also be applied to your marketing plan.

If you happen to be stuck and you aren’t really sure what your next move should be, associate some of these techniques with your business marketing plans.

Using these ‘unblocking’ methods might help you gain a fresh perspective of your goals, and drive your marketing energy in a direction you hadn’t anticipated.

P