April 28 2008
I’m Game… What’s Your Small Business?
I’m excited tonight, I get a chance to express my joy about what I do and share it with all of you.
Also, I wasn’t really feeling the post I had intended to publish tonight, so I think this will be more interesting.
Naomi of IttyBiz.com challenged her readers to answer a set of questions about their business in her post titled Let’s Play a Game - What’s Your Home Business? . I read this blog post the day it was published, but put it on the back-burner until I could get further ahead with some other items on my schedule. I also needed some time to think about what I was going to say.
I think its a great exercise. If you are just starting out, it gives you chance to express why you decided to create your new business, and if you are a veteran, it lets you stop and reevaluate your journey and determine if your purpose and direction have changed since you first decided to strike out on your own.
So, here is my attempt at articulating my purpose and passion for my small business:
1. What’s your game? What do you do?
I’m a freelance writer, and a professional marketer.
2. Why do you do it? Do you love it, or do you just have one of those creepy knacks?
I write because I love it. Whether it’s for a brochure, blog, or a short story, the need to write and the freedom to create are just to powerful to resist. I found that working in marketing, both on the client-side and within an agency, just didn’t offer enough opportunities for me to write about interesting and unique industries. I’m a learner and a developer. If I’m not learning then I’m not moving forward and I like to be in constant motion.
3. are your customers? What kind of people would need or want what you offer?
My customers are new and existing business owners who need publicity, content and effective marketing strategies to build their business and get noticed.
4. What’s your marketing USP? Why should I buy from you instead of the other losers?
I care about your business, and I’m truly interested in YOU . I want to know why you started your business, what makes it unique, where you see yourself in 5 years. Everyone has a different goal, and I want to know what it is because people are interesting to me. I’m a student of Psychology who loves research, surveys, interviews, feedback, and analysis. I ask a lot of questions, and I don’t stop until I get the who, what, when, where, why and how of you.
5. What’s next for you? What’s the big plan?
I’m hoping that writing will always be my future. I hope to add more services to my roster and help develop new strategies for my clients. The big plan is to help people create a footprint for their business, realize their potential and live their dreams.
There it is, a public record of my 30 second elevator speech.
I hope it was interesting and gives my readers a little more insight into who I am and why I’m here.
Pamela Weir is a Marketing Copywriter. If you are looking for a sales writer with experience creating website content, press releases, squeeze pages, and sales pages, please visit her Copywriting Services page for more information.


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