A Writer’s Frustration

Well, I wasn’t going to post about it, but I think I really need to.

So here’s the story…

While doing some online research the other day, I typed in a very popular keyword and took my chance that all the best matches would be on the first three pages of Google. I mean, that’s how it’s supposed to work right? That’s what we all fight for… our great struggle for organic search content.

Anyway, picking a link from the first results page, I read the Meta description and thought I’d stumbled on someone who really knew what they were talking about. I clicked the link and started reading the page.

At first it seemed as though a few words were misplaced, possibly misspelled. Not a big deal. But as I continued on I was shocked to find that none of the words made any sense.

In fact the original article, obviously put through an article writing application or software, didn’t really have anything to do with the keyword that I had searched.

Here’s an example of the core text:

These are ease mostly compounded into digit contract and uncovering a consort that module do this shouldn’t be a difficulty when hunting for automobile shelter policies online. You crapper revilement downbound on the instance you module be intelligent by lettered where to countenance and what to countenance for. A beatific consort module intend you discover of jams and be there when you requirement them. They module provide you automobile shelter prices without making you see same your bothering them by asking.

Can anyone make out what this is supposed to say? Do you think it has anything to do with networking?

The entire blog is like this, an over thesaurus-ized version of the original.

It’s frustrating because here we all are following the rules and working our butts off to do things “white hat’ and within the vague lines, and a page like this gets a good search engine rank. It’s discouraging, and it reinforces a technique that we aren’t supposed to be using.

I’m not going to say who it belongs to or what the URL is because I don’t want to be sending any traffic that way.

I just wanted to share my frustration.

As a writer, I feel cheated.

Pamela Weir is a Marketing Copywriter. If you are looking for a sales writer with experience creating website content, press releases, squeeze pages, and sales pages, please visit her Copywriting Services page for more information.

Related posts:

1. 6 Tips for Conquering Writer’s Block
2. Why Ignoring Sales Page Design Can Lead to Low Sales Conversions
3. Email Marketing, The Right Way…
4. Know What Your Prospects Really Want